Scamper: Giving strategy

As an ed-tech company, our client Scamper was adept at utilizing digital channels strategically and effectively, yielding positive results. However, they faced challenges in brick-and-mortar sales points, primarily toyshops and bookstores.

The difficulty arose because these stores often sold imported toys with extremely high margins, sometimes over 100%, and even reaching 400%. Scamper, on the other hand, couldn't offer such high margins. Their products are meticulously crafted, eco-friendly, made from high-quality materials, and built to last – all aligning with the company's values of creating a better childhood. This commitment goes beyond educational play, encompassing environmental stewardship as well.

We recognized that adjusting margins would compromise the brand's values, so we sought alternative methods to increase the value toy stores could gain from selling our products. Our edge was our profound expertise in digital channels and marketing, areas where most toy stores were lacking.

After evaluating their digital presence, we found that these stores were not effectively driving traffic to their websites. This insight led us to believe we had something valuable to offer them, a compelling reason to include our products in their inventory.

Additionally, our in-depth research into children's gift-buying habits revealed a common challenge for customers: the need to quickly find suitable gifts. With people buying on average 10 presents for their children and 9 for others, and their busy schedules, there was a clear demand for a more efficient gift-finding solution.

This led to the introduction of The Gift Finder.