MARKETING STRATEGY

Together with you, we will create a long-term plan for achieving your company’s goals. We will start by understanding the needs of customers and creating a distinct and sustainable value propositions.

Then we will define the channels that can help most in reaching your potential customers, and the way how your company positions itself in the marketplace, as well as the type of advertising and promotion you undertake.

In the process, we will help you define your target audience, value proposition, brand messaging, promotional opportunities, content marketing possibilities.

BRAND STRATEGY

We specialize in creating a framework that determines how a brand presents itself to customers while being recognizable among competitors. Together, we will develop all of the elements that are crucial to how the customers feel about your brand – the values, the personality, the philosophy, and the customer experience in every touchpoint with your brand.
Developing a consistent and value-driven brand image establishes a deeper connection with the customers, as well as bigger trust, which finally helps you scale your business, reach your top customers, market your products efficiently and increase the awareness of your brand.

EMPLOYER BRANDING STRATEGY

Nowadays, especially in the digital industries, talent acquisition and retention are one of the business’s most important pillars. Therefore, it’s not unusual for companies to invest much effort and resources in presenting themselves as an attractive employer to talent, sometimes even more than they present themself to the customers.

We can help you boost this effort by helping you define your company’s unique value proposition for the employees, conduct an employer brand audit, offer relevant incentives, as well as cultivate a strong company culture and communicate it appropriately.

STORYTELLING STRATEGY

By creating a storytelling strategy, we will help you lay the foundation of your organization’s narrative and identify the stories to which your key audience will react most effectively.

The storytelling strategy enables communicating the brand’s values and the brand purpose in a manner that appeals to the emotional side of the customer. By building the strategy together, we will put the bases of your brand communication first, and then adapt it across different mediums.

Storytelling strategy should precede any creative efforts by the company as well as any try of strategic communication on any channel.

It’s what we enjoy the most and do wholeheartedly, investing our selfies immensely. The best practice is to go together though the strategical practices mentioned above, but in certain exceptions we are happy to help your company with it’s short term goals and create a creative campaign for you.

From viral videos, to creative prints, catchy slogans and messages, we do it all. But we do it based on extensive research, testing and adaptation to different audiences and channels. That’s why our creative campaigns are so successful. 

FRACTIONAL CMO

Businesses use fractional, or part-time Chief Marketing Officer, when they feel that they do not have the exact capability that some upcoming project is requiring or simply when they want to reinforce the marketing team and bring it to speed by the leading help of seasoned professional.

This is a very practical solution that can help you avoid unnecessary long-term expenses for hiring additional marketing staff of which you might not have a need, except for a short period of challenging time.

The Fractional CMO will help you with optimizing the processes in the marketing department, overtaking the lead for a specific project, and improving your marketing team performance.