a little about us
The good wins, and not only in the stories
We are Zhar Ptiza. A creative agency for strategic communications, marketing and digital technology.
Zhar Ptiza (Firebird) is a motive and character from the Slavic mythology. It’s a bird that always attracts attention. It fascinates, it enchants, it makes you unable to stop thinking about what you have seen.
The glowing rainbow feathers of the bird are magical and can be seen only by those who love beauty and seek to make beauty for othe


our mission.
We exist to help create a world in which people, companies and organizations understand each other better.
That is our mission.
In order to achieve it, we will share our expertise in crafting the right story, with the right audience in the right time.


our vission.
Our vision is a future in which the good wins more often. And good usually wins in stories.
Therefore, we will share with people, organizations and companies the wisdom of finding the
right story and the skill of sharing the right story.
our goal.
If we create a world in which true stories are
communicated, we will create a world in which good wins. That is our goal.


our motto.
We also believe that in the end, always, and not only in the stories, what is good, quality and honest, will find its way, will come to light, will stand out. It will win.
That is why “Good wins” is our motto.
our process.
In order to find the right message, we work closely with you in exploring every bit of your story, before creating a concept that will suite your brand the best, and which you will be confident to represent.
01.
02.
development
03.
04.
our values.
We are honest with ourself and others. We express our opinion clearly and openly, while respecting other people’s feelings.
We are honest with the clients and we do not make compromises for choosing the easier path for us.
We are honest in evaluating our work and we know how to admit when it is bad. We accept our own mistakes and learn from them.
We are emphatically curious. We are always eager to learn new things. We listen with attention and with real interest. We ask, and we ask a lot. We are eager to discover new layers of the story. We know how to get into everyone’s shoes.
We are curious about the new, open to new technologies and trends, even when we do not like them. We will always strive to understand first, before developing an opinion.
We are persistent problem solvers. We look for solutions, not excuses. We want to be always sure that we have tried everything.
We continuously use our time by upgrading the resources with which we can solve problems, both in terms of knowledge and in terms of contacts. In doing so, we are be persistent and patient in finishing the small tasks that at the end create the big picture.
We start from ourselves and not from others when we talk about what could have been done. We draw conclusions and learn lessons after the work is done.
The world around us is changing very fast and it is difficult to follow the changes. It is wisdom to follow what never changes and to recognize the known in the new and the unknown.
Instead of racing with new trends, we should try to learn from similar processes that have already taken place and build anticipation and anticipation skills.
don’t be shy and meet us.
The Bird has many friends in all segments in which we can serve you, but these are the “resident” faces of the agency and your point of contact.
FRIENDS WE MADE ALONG THE JOURNEY.
delighted to share their stories.







