Genericity is a brand killer
Over the years, we’ve seen dozens of identical video ads where the last shot could easily be a logo from a bank, energy drink, or gas station, without the audience making any difference.
this is our BRAND REPUTATION posts
The story of the magic stone… or how to turn the brand into a platform for the audience
One cold night, in a small village, someone knocked on the door of a modest house. The woman who lived with her two small children cautiously opened the door. In front of the door stood an unknown man who immediately addressed her.
Reducing employer branding only to employee benefits is wrong.
As an industry, we have reduced the set of values we offer to the employee to a set of material benefits for employees and activities unrelated to the mission and vision of the company.
